ABOUT
I am passionate about the arts, media, and the ways they intersect to shape how we see, experience, and understand culture.
My work exists at the intersection of creative direction, fashion, digital media, and visual storytelling. Across experiences with the British Fashion Council, Vogue College of Fashion, Netflix, Argo Studios, ZAK Agency, Alo, and Ethical Eyewear, I have developed a global perspective on how an idea becomes an image, how an image becomes a story, and how a story connects with an audience.
My experience spans creative direction, styling, production, social media management, content development, and creative strategy, allowing me to move between concept and execution with equal focus. I am interested in more than making something look good. I build visual worlds with intention, creating work that has a point of view, commands attention, and leaves an impression.
From fashion and editorial to digital campaigns and entertainment, I approach every project with the same belief:
the strongest creative work does more than capture attention. It creates a reason to look.
PORTFOLIO
A curated selection of projects that have marked defining moments throughout my career. From fashion and production to digital media and visual storytelling, each project offers a glimpse into the experiences and creative perspectives that have shaped my work.
THE UNKNOWN AGENCY
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The Unknown Agency
Creative Direction | Brand Strategy | Digital Ecosystem Design
An agency concept and digital infrastructure built to identify, develop, and position emerging creators before traditional metrics catch up. Combining editorial creative direction with a six-point evaluation framework and a dynamic UX/UI app architecture, The Unknown bridges the gap between overlooked talent and luxury brand partnerships.
UX / UI INDEX
I translated The Unknown’s creative concept into a digital experience designed around discovery, identity and opportunity. The UX/UI gives emerging creatives a central space to build their profile, manage content, discover campaigns, track visibility and connect directly with the agency.
Each interface was designed to make the journey from discovery → development → opportunity feel intuitive, editorial and personal.
eative concept into a digital experience designed around discovery, identity and opportunity. The UX/U emerging creatives a central space to build their profile, manage content, discover campaigns, track visibility and connect directly with the agency.
Each interface was designed to make the journey from discovery → development → opportunity feel intuitive, editorial and personal.
ETHICAL EYEWEAR INFLUENCER MEDIA PLAN
LINK TO MEDIA PLAN :
Developed a strategic media plan for Ethical Eyewear, translating the brand’s creative identity into a targeted digital campaign. The strategy focused on identifying the right audience, platforms and content opportunities to build awareness, strengthen brand positioning and create meaningful engagement through social media.
The plan connected creative direction, audience insight and digital distribution to establish a clear pathway from brand discovery to audience engagement.
ZAK Agency Social Media Plan
LINK TO MEDIA PLAN :
Developed a strategic media plan for ZAK Agency, translating the agency’s creative direction into a targeted digital strategy. The project focused on identifying key audiences, platforms and content opportunities to build awareness, strengthen positioning and create meaningful engagement across social media.
Fashion Media
NNatasha Zinko
PRODUCTION
My production work spanning the British Fashion Council and London Fashion Week, supporting creative teams across SS26, FW26 and SS27. My work has included production and backstage support for Natasha Zinko, Argo Studios, Eardrum and additional fashion and media projects, working across fittings, styling, casting, shoot preparation, show environments and on-set execution.
Working across fast-paced production environments, I have developed a hands-on understanding of how creative concepts move from direction to execution, collaborating with designers, stylists, talent and production teams to bring each project to life.
